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H 245 x W 174 mm

260 pages

40 figures, 20 tables (colour throughout)

Published Nov 2023

Archaeopress Archaeology


Paperback: 9781803276267

Digital: 9781803276274

DOI 10.32028/9781803276267

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Ancient Egypt; Popular Culture; Egyptomania; Cultural Reception

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Archaeopress Egyptology 48

How Pharaohs Became Media Stars: Ancient Egypt and Popular Culture

Edited by Abraham I. Fernández Pichel

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New media and its enormous diffusion in the last decades of the 20th century and up to the present has greatly increased and diversified the reception of Egyptian themes and motifs and Egyptian influence in various cultural spheres. This book seeks to provide new evidence of this interdisciplinarity between Egyptology and popular culture.




Introduction: “Ich mache mir die (ägyptische) Welt, wie sie mir gefällt” (Egypopcult Project) – Abraham I. Fernández Pichel

Theories on Pop Culture and Egyptology – José das Candeias Sales

The Portrayal of Ancient Egypt in Sir Terry Pratchett’s PyramidsFilip Taterka

Pauline Gedge’s Hatshepsut: Child of the MorningMaiken Mosleth King

The Persistent Pyramid: Exploring the Creation of Egypt as Religious Foil in Marie Corelli’s ZiskaSara Woodward

Stephen Sommers’s The Mummy (1999): Modern Legacies of the Tutankhamun Excavations – Eleanor Dobson

Josephus as source of the Egyptian sequences in Cecil B. DeMille’s The Ten Commandments (1956) – Nuno Simões Rodrigues

From Alma-Tadema to Cecil B. DeMille: The Influence of Nineteenth-Century Painting on Classical Hollywood Films Set in Ancient Egypt – Guillermo Juberías Gracia

Sex, Gender and Sexualisation: Ancient Egypt in Contemporary Popular Culture – Abraham I. Fernández Pichel and Marc Orriols-Llonch

Eternally Maligned as the Power-hungry Femme Fatale: Kleopatra VII in Assassin’s Creed Origins and Other Video Games – Tara Sewell-Lasater

Egypt and Role-Playing Games. Does the World of Darkness Universe Use Ancient Egyptian Sources? – Abraham I. Fernández Pichel and Víctor Sánchez Domínguez

Of Mummies and Memes: A Digital Ethnographic Approach to ‘Vernacular Egyptology’ on TikTok – Samuel Fernández-Pichel

The Road to El ojo de Nefertiti: Representing Egyptian Mythology for Middle-grade Readers – Jesús Cañadas

About the Author

Abraham I. Fernández Pichel studied Egyptology at the Université Lyon II - Louis Lumière (France) and received his doctorate from the Universität Tübingen (Germany). Since 2020 he has worked as a researcher and associate professor (Egyptology) at the Center for History of the Faculty of Arts of the University of Lisbon (Portugal). His main fields of study are Egyptian religion and the hieroglyphic inscriptions of Graeco-Roman temples, as well as the intersection of Egyptology and contemporary popular culture.


'This new Archaeopress volume, with its eye-popping cover, is in effect a manifesto for 'Egypopcult', an emerging multi-diciplinary project studying ancient Egypt as reflected in contemporary popular culture, going beyond the use of Egyptian motifs, narratives, and characters from the pharaonic past.' – Sarah Griffiths (2024): Ancient Egypt 142